Privacy Policy

Privacy Policy
Last updated: September 1, 2025

HELENA operates this store and website, including all related information, content, features, tools, products, and services (the "Services"), to provide its customers with a personalized shopping experience. HELENA is powered by Shopify, which enables us to offer these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our site, make a purchase, or otherwise interact with us. In the event of any conflict between our Terms of Service and this Privacy Policy, the Privacy Policy will govern the processing of your personal data.

Important reading

By accessing or using our Services, you acknowledge that you have read and understood this privacy policy, including the collection, use and disclosure of your data as described below.

Personal data collected or processed

By "personal data," we mean any information that allows you to be identified directly or indirectly. This does not include anonymized or non-identifiable data. We may collect or process the following categories depending on your use of the Services, your place of residence, and applicable legal obligations:

  • Contact details: name, postal address, billing and delivery address, telephone number, email address.

  • Payment information: bank card, payment method, transaction history.

  • Account details: username, password, preferences, settings.

  • Information related to your purchases: items viewed, added to cart, ordered, returned, exchanged or cancelled.

  • Communications: any message or interaction with our customer service.

  • Technical data: IP address, device type, browser, unique identifiers.

  • Usage data: navigation, interactions, frequency of use of the Services.

Sources of collection

We collect your personal data via:

  • Your direct interactions with HELENA (ordering, account creation, customer support).

  • Your browsing on our site, via cookies and similar technologies.

  • Our technical service providers (payment, hosting, data analysis, delivery).

  • Our third-party marketing or advertising partners.

Use of your personal data

Depending on your use of the Services, your data may be used to:

1. Providing and improving our Services
Order processing, payments, deliveries, returns, account management, personalized recommendations, tracking of your preferences.

2. Marketing and advertising
Sending marketing communications (email, SMS, mail), personalized advertisements on our site or other platforms, based on your preferences and previous activities.

3. Security and fraud prevention
Authentication, prevention of fraudulent, illegal or dangerous behavior, protection of our Services and users.

4. Customer relations
Assistance, management of your requests, maintenance of a quality customer relationship.

5. Legal obligations
Compliance with applicable laws, requests from authorities, legal proceedings, application of our terms of use.

Sharing your personal data

Your data may be shared with:

  • Shopify, our e-commerce platform and hosting provider.

  • Third-party service providers (payment, storage, delivery, customer support).

  • Marketing partners for targeted advertising.

  • Social networks if you use sharing or identification features.

  • Legal bodies, in case of obligation or dispute.

  • Affiliates of the HELENA group, within a strictly defined framework.

📌 Your data may be transferred to countries outside your jurisdiction. Shopify uses recognized mechanisms to ensure the security of transfers (standard contractual clauses, etc.).

Safety & shelf life

Although we implement rigorous security measures, no system is infallible. Never communicate sensitive information through unsecured channels.

We retain your data for as long as necessary to:

  • to fulfill our contractual obligations,

  • to provide you with the Services,

  • to comply with applicable laws

  • to resolve any potential disputes.

Your rights

Depending on your country of residence, you may be entitled to the following rights:

  • Access to your personal data

  • Deletion or correction of your data

  • Portability of your information

  • Objection to or limitation of certain processing

  • Withdrawing your consent

You can exercise these rights by contacting us at: info@helenabrand.com or via the Shopify privacy portal:

Minors' Data

HELENA Services are not intended for minors . We do not knowingly collect data from children under the age of 16. If a minor has provided personal data, a parent or guardian can contact us to request its deletion.

Third-party sites

Our Services may contain links to other sites that we do not control. Please consult their privacy policies. HELENA is not responsible for the processing of your data on these platforms.

Changes to this policy

We may update this policy at any time for legal, technical, or operational reasons. The updated version will always be available on our website with the date of the update.